This is my first published book on doing Craft shows
Hey there, I’m Talena!

I’m a Business Strategy Coach for Makers, Author, and longtime entrepreneur with 38 years of experience turning ideas into income.
I’ve been a crafter, sold at craft shows, owned a brick-and-mortar shop, and written a book about navigating the craft show world. So I know firsthand that creating beautiful products is one thing—figuring out how to market and sell them is another!
That’s why I created From Handmade to Paid.

I help women makers turn what they love creating into a business that makes money—with simple marketing, practical business strategies, and a little help from ChatGPT & AI.
Whether you're just getting started or you're ready to grow beyond the occasional sale, I can help you:
🔸 Market and sell your handmade products
🔸 Prepare for craft shows and vendor events
🔸 Price and position your products with confidence
🔸 Use ChatGPT to make marketing your business easier
🔸 Create a simple plan to grow your craft business
You already know how to create.
Now let’s turn what you make into something that pays. 💛



How it All Started~

Have you ever had a dream that felt just out of reach?
That was me years ago—walking into a small gift shop and completely mesmerized by the idea of owning one of my own. It felt exciting...but also a little impossible.
Still, my mom's voice was always in the back of my mind reminding me, “Never give up.”
So I didn't.
Years later, I opened my very own gift shop.
That experience taught me so much about business—connecting with customers, choosing and selling products, marketing, trying new ideas, and figuring things out as I went.
And through all the different seasons of my business journey, one thing has stayed the same: I love helping creative women take what they know and what they create and turn it into something more.
That's what eventually led me to From Handmade to Paid—helping makers build the business behind what they love to create.





Here’s a little throwback to my shop days — I was totally obsessed with the color mustard! 😂 Looking back, it reminds me how every stage of business (even the messy ones) prepares you for the next.

From My Clients’ Words
I gained so much knowledge and inspiration from Talena. She is a very knowledgeable, experienced, patient, and inspiring coach! I felt seen, heard, and supported by Talena.
I would recommend her to other creative small business owners who need support and want to learn ways to move toward more success in their small businesses.
~K. S Precht.

Ready to Grow the Business Behind What You Create? 💕
You don't have to figure out every part of your handmade business on your own.
If you're ready for personalized support with your marketing, pricing, craft shows, sales, or figuring out what to focus on next, my private coaching may be a good fit.